Launch a betting brand. Run it from one panel.
BetRouter is the platform operators use to launch and run sportsbook and casino brands — betting, casino and in-house games, payments, bonuses, CRM, live chat with AI and a call center, built as one system instead of stitched together.
- One player record across every product
- Your brand, your domains — fully white-label
- Updates without downtime
Real product screens · demo.betrouter.com
These screens are real. So is the product.
Everything below is our live demo site — the same software your players will use, under your brand.
Casino & Originals
Built in-house and run on your brand. You set the house edge per site, players get auto-bet and full-screen mobile play, and three games run shared live rounds where every player joins the same draw.
- House edge set per site
- Auto-bet and mobile full screen
- Translated into 18 languages
- Shared live rounds: Tombala, Horse Race, Money Wheel
The whole operation in one panel.
These are real screens from our back office, running on the demo brand's data. Your team works here every day.
Welcome, deposit, cashback, free spin and VIP bonuses with wagering and duration — managed from one list.
Real back-office screens · demo brand data · staff details hidden
Most operators run eight vendors. You need one.
A sportsbook from one company, a casino from another, a CRM, a chat tool, a call center, an affiliate tracker — every seam is a place where money and players get lost. BetRouter keeps everything on the same player, the same wallet and the same permissions.
- Player data copied between tools, never in sync
- Bonus rules that the casino doesn't know about
- Support agents switching between five tabs
- Reports that don't add up across vendors
- One player record — betting, casino, payments, chat, calls
- Bonus engine that sees every bet and every deposit
- Agents see the full player history next to the chat
- One set of numbers, from the same ledger
Everything an operator runs, in one place.
Twelve product areas, sold as modules. Start with what you need, switch the rest on when you grow.
25 games that are yours.
Built in-house and run on your brand. You set the house edge per site, players get auto-bet and full-screen mobile play, and three games run shared live rounds where every player joins the same draw.
AI that does shifts, not slides.
Every AI feature in BetRouter is connected to the real player record, so it can actually answer — and hands the conversation to a person when it can't.
Answers players from your own knowledge base and site rules, shows interactive cards, and passes to an agent with the full context.
Suggests replies and summarises the player while your team is chatting.
Makes outbound calls on its own, with live listening for supervisors.
The same knowledge base, answering on WhatsApp lines.
Try it: the chat on this page runs on the same product.
One login. Every brand.
Groups that run several brands see them side by side: one dashboard, and combined queues for live chat, withdrawals, bonuses and players. Each brand keeps its own database, domains, languages and look.
From first call to live brand.
- 1Talk
We walk through your markets, products and payment needs, and show the live panel.
- 2Configure
Your brand is set up from a proven template: design, languages, currencies, payment methods and bonuses.
- 3Go live
Domains are bought and connected automatically, the mobile app is ready, and backup addresses are in place.
- 4Grow
Switch on CRM, affiliates, call center or AI when you need them — no migration, same player data.
Built for teams handling real money.
Every page and every endpoint is closed by default. Roles, personal extras and personal denials — a denial always wins.
Phone, email, ID, IBAN and address are masked before they leave the server, unless the staff member is allowed to see them.
Enforce 2FA for staff, with lockouts against password guessing.
Admin actions, payment decisions and profile changes are logged with who, when and what changed.
Each brand runs on its own database. One brand's staff can never see another brand's players.
New versions are warmed up before traffic moves, so releases don't drop live bets or games.
What operators ask first.
Yes. Payment providers are connected by configuration in the payment engine. Seven integrations are built in, and new ones are added without rebuilding your site.
The casino lobby connects to game providers through our aggregation, and you get 25 in-house games on top. The sportsbook runs on a live data feed with pre-match and in-play markets.
Yes. Each brand has its own database, domains, languages and design, and you manage all of them from one login with combined queues.
A one-time setup fee plus a monthly fee for your package. Extra modules can be added at any time. See the pricing page for current packages.
You do. Your players live in your brand's own database, and personal data is masked from staff who don't have permission to see it.
We offer a licensing package as a module. Requirements depend on your target markets — we'll go through them with you on the first call.